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Amazon’s new ad for the Kindle Paperweight makes no secret of the company’s stance on same-sex marriage.

The new commercial shows a man and woman lounging next to each other on a beach. The man finds it difficult to read his iPad in the glare of the sun while the woman is reading from her Amazon Kindle Paperwhite and mentions how great it is.  After the man then purchases a Kindle, he tells the woman that they should celebrate with a drink.  You can see how the ad ends here.

This isn’t the first time Amazon has openly supported same-sex marriage. In 2012, CEO Jeff Bezos announced a $2.5 million donation to the campaign to defend Washington state’s marriage equality legislation, the Associated Press reported.

 

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