Word on the high tech street is that internet giant Google may be investing significant capital into opening retails stores in major cities across the United States. According to Bloomberg Businessweek, a planning application filed by the company indicates that Google intends to open a store to the public and sell unspecified “Google merchandise.” Most anticipated the opening of a store in Google’s Dublin headquarters, but “brick and mortar” stores in the United States are most likely a response to the retail success of Apple and the recent retail push by Microsoft.
Google products are mostly available for purchase online only and in a few contracted retail outlets. The company’s Nexus 4 phone has been extremely popular in the United Kingdom, but I’m having a hard time wrapping my head around a Google store in the United States. Certainly Google is very popular as an online presence in the States, but Google phones have not garnered as much favor as the iPhone among consumers. Granted Google has the cash capital for such a venture, but is a Google retail operation really in the company’s best interests? Are Google phones and Google glasses enough to draw in customers?